Niche Floral Fragrance Brand

Project background

1. A niche fragrance brand inspired by flowers.
2. The brand needed broader exposure and a distinctive sensory memory.

Project goals

1. Increase product visibility.
2. Use outdoor interaction to strengthen recall.
3. Show that fragrance can preserve the feeling of flowers.

Project results

1. Combined real flowers, fragrance and campaign artwork at public waiting points.
2. Extended the street experience through filmed social content.
3. Connected floral meanings with the seasons to broaden appeal across audiences.