Skincare Brand on Pavilion LED

Project background

1. A skincare product for women spending long hours in air-conditioned environments.
2. The brand needed a fast, visible awareness moment.

Project goals

1. Increase brand and product exposure.
2. Create stronger audience recall through a city landmark.

Project results

1. Placed a campaign video on the high-traffic Pavilion LED screen in Malaysia.
2. Encouraged on-site photos and sharing to create a second online wave.
3. Added KOL product testing and reviews to deliver the required exposure.
4. The combined campaign contributed to sell-outs on several endorsement platforms.