BIOGROW Eye-Care Supplement Launch

Project background

1. Launch of a new eye-care supplement.
2. Created for office workers, night drivers and students who spend long periods looking at screens.

Project goals

1. Increase product visibility and sales.
2. Build consumer trust and brand recognition.

Project results

1. Published press releases through authoritative news media to strengthen product credibility.
2. Built audience-specific messages around office work, night driving and extended study.
3. Used selected KOL live content to explain when eye care becomes relevant.
4. Overall enquiries after launch were 15% higher than comparable products.