Australian Leather Brand Bellroy

Project background

1. A niche Australian leather accessories brand.
2. The product combined strong tactile quality with a professional, confident identity.

Project goals

1. Grow awareness, sales and recognition.
2. Position Bellroy as an everyday choice for professionals.

Project results

1. Used press releases and media authority to communicate product benefits and gifting relevance.
2. Added competitions, special services and KOL reviews to widen awareness.
3. Sustained the message through tailored campaign copy.
4. Sales rose 13.9% over five months, with stronger holiday orders and enquiries.