Taiwanese Box Cake Launch

Project background

1. A Taiwanese dessert launch available through physical stores in Hong Kong.
2. The product supported custom orders and daily air delivery, but sales had plateaued.

Project goals

1. Increase market visibility.
2. Highlight Taiwan origin, daily delivery and three-day urgent customisation.
3. Turn online interest into store visits.

Project results

1. Combined press releases and KOL content to maximise launch exposure.
2. Positioned the product as an accessible social-media food destination.
3. Footfall increased by 29.9% and overall sales by 14%.
4. Couple creators strengthened relevance for relationship and gifting occasions.